This study employs Structural Equation Modeling (SEM) and the Technology Acceptance Model (TAM) framework to explore the factors influencing Massive Open Online Courses (MOOCs) usage among college students in Southwest China. Using probability sampling, data were collected from 602 participants through an online survey distributed over a period of…

Artificial intelligence (AI) integration in education has grown significantly recently. However, the potential risks of AI have led to educators being wary of implementing AI systems. To discover whether AI systems can be effective in the classroom in the future, it is critical to understand how risk factors (e.g., perceived safety risks,…

E-learning has revolutionized the educational landscape, changing how knowledge is imparted to students and enhancing the learning process. Despite the growing popularity of e-learning worldwide, a lingering question remains regarding the behavioral intentions of Physical Education students toward its use. This study endeavors to address this…

Artificially intelligent robots as teachers (AI teachers) have attracted extensive attention due to their potential to relieve the challenge of global teacher shortage and realize universal elementary education by 2030. Despite mass production of service robots and discussions about their educational applications, the study of full-fledged AI…

Based on the Technology Acceptance Model (TAM) and supplemented by social cognitive theory and gender schema theory, this study investigated the interactive mechanism of TAM by incorporating self-efficacy and gender as two factors in students' usage of sports bracelets. Data were collected from 682 Chinese college freshmen. Results indicated that…

Bilibili, a popular video-sharing and danmaku-themed platform, has played a crucial role in online learning. However, limited research has been conducted to examine the factors that influence its users' continuance intention. Thus, this study proposes an integrated model of technology acceptance model, expectation-confirmation model, and…

This study, rooted in the Technology Acceptance Model (TAM), investigates the multifaceted factors that influence teacher education students in Information-Based Teaching to embrace artificial intelligence technologies. To enrich the TAM framework, we have incorporated elements such as Artificial Intelligence Literacy (AIL), Subjective Norms (SN),…

Online teaching platforms (OTPs) are becoming important mediums for supporting college students in course learning activities. Their intention to use is critical for promoting learning effectiveness, efficiency, and continuous development of OTPs. Drawing upon the technology acceptance model (TAM), this study builds the research model of students'…

This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China…

In the context of the digital era, e-learning has become an innovative and indispensable component of the educational sector. With the continuous advancement of technology and the widespread adoption of the internet, e-learning has demonstrated its key role in maintaining educational continuity and supporting remote teaching. However, despite the…

With the development of virtual reality technology, 3D multi-user virtual environments (MUVEs) have attracted increasing research attention and are thought to bring many learning benefits in higher education. However, the widespread and sustained application of MUVEs in higher education lies in learners' intention to use them, but the mechanism…

Culture plays an essential role in the success of product design, especially in the age of a global economy where there is a high probability of discrepancy between the designer's intention and the consumer's response. However, the role of culture is often challenging to identify and measure. In the current paper, we employed Repertory Grids to…

Undertaking cognitively stimulating activities over the course of life, such as playing brain games (BGs), is only possible if they continuously deliver a playful as well as playable experience. The understanding of how these subcomponents of experience (i.e. playfulness and playability) get influenced in both modes (single vs. two-player) of…

The swift incorporation of artificial intelligence (AI) into higher education has significantly propelled the digital transformation of education. This advancement is crucial for educators aiming to augment teaching quality through AI technologies, such as ChatGPT. However, the acceptance of ChatGPT among college students remains underexplored.…

Due to the Zero-COVID policies implemented in China, students have accepted online education for curriculum learning for a considerable period of time. The objective of the current study was to determine the relationship between perceived usefulness, perceived ease of use, gender, and the online learning effectiveness of emerging adult learners in…