Descriptor
| Adoption (Ideas) | 1 |
| Attitudes | 1 |
| Correlation | 1 |
| Innovation | 1 |
| Mail Surveys | 1 |
| Microcomputers | 1 |
| Predictor Variables | 1 |
| Questionnaires | 1 |
| Research Needs | 1 |
| Use Studies | 1 |
Source
| Computers in Human Behavior | 1 |
Author
| McQuarrie, Edward F. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedMcQuarrie, Edward F. – Computers in Human Behavior, 1989
Offers a framework for conceptualizing the events that follow adoption of innovation. Surveys of home users of microcomputers are described that examined three outcomes of adoption: (1) degree of usage; (2) satisfaction; and (3) attitude toward the technology. Variations in the outcomes are examined, and further research needs are suggested. (46…
Descriptors: Adoption (Ideas), Attitudes, Correlation, Innovation
