Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

An analysis of national data on newspaper readership revealed that nonreaders differed from readers in age, education, income, occupation, and political, and social participation. (FL)

Reports that while "personalism"/surveillance and competence/trust ratings predict user satisfaction with newspapers, bias ratings do not. (FL)

Concludes that there are two subgroups in the newspaper nonreader population: typical nonreaders (the young, old, poor, and undereducated) and atypical nonreaders (middle-aged, upper income, highly educated adults who ignore the daily newspaper because of lack of time and dissatisfaction with content). (GT)

Analyzes four studies indicating that newspaper penetration is (1) declining nationally, (2) varies significantly in different regions of the United States, and (3) increases with increased urbanization. (FL)

Finds that family use of teletext services declines over time as does viewing time. (FL)

Examines the stability-reliability of two of the gratification constructs--surveillance and communicatory utility--to provide evidence on the convergence of several of the indicators used in previous research and to examine the interrelationships between the constructs. (FL)

Indicates that respondents preferred private ownership of a cable television system, but notes that the results may reflect a lack of awareness on the part of respondents about their options. (FL)

Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

An analysis of the typical daily activities of 202 residents of the Baltimore and Washington, D.C. metropolitan areas provides more evidence of low involvement use of media as a means of filling available time than of high involvement, functional use. (GT)

Examines environmental information source reliance among American and Japanese citizens. Finds that the Japanese are inclined to rely on non-mass media sources, whereas Americans exhibit greater differentiation among sources. (RS)

Examines two motivational models: a drive reduction model in which media use and satisfaction are directed by the gratifications people seek, and an exposure-learning model in which the gratifications are largely received as an accidental result of exposure to media. Concludes that both can be used effectively to represent media use and…