Research on two exposure techniques--book displays and book lists--supports the idea that browsers need, want, and will use some type of guidance to narrow their book selection. Two reasons for this are given: these techniques require little patron effort and reach large numbers of browsers at one time. (Author/EM)

Describes the use of focus group interviews by the Iowa City Public Library to determine how the libraries' business services were being used and how they could be improved. Analysis of group suggestions highlights lack of knowledge about library services, differing degrees of perceived ease of use and motivation, and time constraints. (22…

This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…

A study of genre fiction classification used circulation data and a patron questionnaire to test whether physically separating fiction into categories will increase use; marking spines with category labels will increase use; use of classified fiction will increase with library size; and classification will increase the number of different books…

Presents perspectives from a library educator and three library administrators on the core values of librarianship, particularly public librarianship. The four contributors emphasize: cooperation for a shared endeavor, a passion to provide access, connecting information and people, and offering choice to individuals without restriction. (AEF)