Reports on a study of the awareness, use, and diffusion of job information in a low-income population as a test of diffusion theory. A review of the literature is included and major models are reexamined with information rather than technology as the innovation. Implications for librarians are discussed. (EM)

This test of theory of opinion leadership in a low-income environment addressed three questions: (1) whether opinion leaders exist, their characteristics, and their role in information dissemination; (2) what the information world of this population is; and (3) whether this population views the library as a source of useful information. (EM)