Purpose: The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity…

Enterprise systems are complex information systems that are inevitable for companies' success. As enterprise systems are only successful when used continuously and efficiently by end-users, knowledge on how to use them has become an important skill for employees. Research and practice favor an early obtainment of these skills for employees. Thus,…

This study aims to investigate the public's perceptions regarding the integration of Generative AI (GenAI) in education by analysing comments on YouTube news clips. The study collected public comments from YouTube news clips disseminated by three prominent broadcasters in South Korea between December 2022 and June 2023. Two dimensions of public…

This study utilizes COUNTER 5 data from the University of Dayton (UD) to measure full-text retrievals of e-journal articles from five major academic journal publishers (Taylor & Francis, SAGE, Oxford, Wiley, and Springer). Usage data from these publishers' e-journals within EBSCO is compared to the same content when accessed from publisher…

Objective: To determine levels of Electronic Health Record (EHR) satisfaction in order to add to the body of knowledge and assist professionals in the college/university health field with system/vendor selection. Methods: Nine health centers, all within highly selective colleges and universities, participated in this benchmarking study.…

Phishing is a common social engineering attack aimed to steal personal information. Universities attract phishing attacks because: (1) they store employees and students sensitive data; (2) they save confidential documents; and (3) their infrastructures often lack security. In this paper, we showcase a phishing assessment at the University of…

This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to…

A common thread noted in many academic management system implementations was the stagnation and deterioration of their usage after the initial hype. This action research study was aimed at addressing this decline in a higher education institute after undertaking a reflective analysis of the waning usage patterns and taking appropriate initiatives…

Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

The objectives of this research were as follows: 1) To study, analyze, synthesize documents and researches related to the architecture of an information system for public relations via mobile application using in-depth user experience for proactive perception of information, 2) Design the architecture of an information system for public relations…

This research aims to 1) Develop a common framework for artificial intelligence in higher education (AAI-HE model) and 2) Assess the AAI-HE model. The research process is divided into two stages: 1) Develop an AAI-HE model, and 2) Assessment the model. The sample consists of five experts chosen through purposive sampling. The data is analyzed by…

This study examined the relationships between information-seeking behaviors (ISB) of Indonesian academic scientists and their individual and environmental factors in the open access era. A total of 335 scientists from Indonesia's three reputable universities in the field of natural sciences, environmental sciences, engineering, health sciences,…

Purpose: Online learning and the use of technology-based learning management systems (LMS) are on the rise in higher education. The purpose of this study is to explore how the frequent use of these LMS mediates the relationship between three types of learner interactions and student outcomes. Design/methodology/approach: This was an exploratory…

This study investigates how article downloads from ScienceDirect changed after Temple University Libraries downsized its all-inclusive Elsevier big deal bundle to a selective custom package. After the libraries lost current-year access to nearly half of Elsevier's active journals, the total downloads from Elsevier journals declined by 16.2 percent…

Purpose: Collaboration, communication, critical thinking and creativity are the most essential Cs of education. However, at present, these Cs are interlinked with technology to make it more effective and reliable. Educational technology infuses higher education, many people use it on a daily basis. Students are eager to adopt such technologies…