As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done…

The Technology Acceptance Model (TAM), proposed by Fred Davis in 1986, is a foundational framework for understanding technology adoption, emphasizing Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as key determinants of Intention to Use (ITU). While Attitude Toward Using (ATU) was initially central to TAM, it was later omitted in…

The concept of value, in a context of higher education institutions (HEIs), simply refers to meeting or exceeding customer requirements and expectations. HEIs have a fundamental role in the dissemination of knowledge, in addition to developing new skills and awareness for future professionals, in relation to local, regional and national issues.…

The current educational landscape is flooded with new technological tools, especially with the arrival of artificial intelligence, which is applicable at all levels of instructional practices. However, the application of technology in assessment in higher education has been understudied. This study focused on filling this research gap by examining…

While technological advances have led to digital transformation in many higher education institutions (HEIs), digital divide, especially among students in developing nations, is becoming a growing concern. This study aims to investigate the use of digital technology among B40 students (students from the lower socioeconomic backgrounds) in…

This paper analyzes how employers use discourse to ideologize the value of college internships--a historically emergent form of contingent, temporary, educational labor which has rapidly become a major feature of both higher education and labor relations in the United States (Frenette, 2015). The analysis is based on in-depth interviews with…

This research examines the effect of branding in higher education on students' learning outcomes. In three experiments, we show that identical educational material associated with strong (vs. weak or unknown) brand names can boost students' performance on various educational assessments. We find that this effect occurs via an expectancy mechanism.…

AI and robots have the potential to transform Higher Education (HE) but pose many ethical and implementation challenges. To ensure the widest debate about our choices for the future of HE with these technologies, engaging ways to present the issues are needed and this article is part of an exploration of the potential of fictional narratives to do…

The purpose of this qualitative inquiry was to explore the lived experiences and perceptions of American higher education frontline workers in student affairs who reported regular use of mindfulness practices. Incorporating reflective practices like mindfulness on college campuses (Palmer, 2009) for frontline staff in student affairs, who work…

High-performance computing (HPC) is used by higher education institutions, industry, and research labs around the world for modeling, simulation, and data analysis to enable scientific discovery. In higher education, HPC resources are critical to attract top faculty, fulfill their obligations to sponsors, remain competitive for research funding,…

America's colleges and universities are at a crossroads. The number of schools closing their doors continues to grow driven by the declining number of students pursuing a bachelor's. This situation is expected to worsen because of a number of factors: (1) Starting in 2025 the U.S. will face the so-called "enrollment cliff," in which the…

The purpose of this study was to evaluate the role a peer-driven technology acceptance model (PDTAM) in the form of a Community of Practice (CoP) played in assisting users in the acceptance of Trellis technologies at the University of Arizona. Constituent Relationship Management (CRM) technologies are becoming more common in higher education,…

Intercollegiate athletics has a rich history that dates back to the mid-1800s when colleges sought to break free from the insulation of competition within a singular institution. Intercollegiate athletics affected academic achievement and access to higher education and had a tremendous financial impact on colleges and universities throughout the…

This quantitative causal-comparative study discusses the effectiveness of eLearning tools in Higher Educational Institutions (HEI). Technology acceptance by the teaching faculty and administrative staff plays a vital role in implementing an effective education using eLearning platforms in HEI. The topic focuses on the perspective of a faculty and…

Troubling signs about the state of humanities in higher education are not new, but the steady decline in humanities majors is cause for concern. The humanities, however, play a critical role in society and public life, promoting citizenship and public engagement along with valuable skills. There are untapped opportunities for expanding history,…