Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…

Discusses computer vendors who position themselves as value-added resellers to benefit school library media specialists by assisting them in purchasing effective and appropriate technology products and services. Explains the benefits of developing a good relationship with a vendor, even if the cost is higher than purchasing through a catalog. (LRW)

Describes three different pricing models for software. Findings of this case study support the proposition that software pricing is a complex and subjective process. The key determinant of alignment between vendor and user is the nature of value in the software to the buyer. This value proposition may range from increased cost reduction to…

Explains how software transportation programs help school districts track school-bus routes, fleet status, and other information and how to move a district to such a system. Advice is provided on the criteria for selecting software vendors, matching data and information of new software with systems and procedures already in place, training users,…