Purpose: We aim to explore how the COVID-19 crisis has initiated entrepreneurship amongst micro-scale businesses in the notably vulnerable street food industry. We highlight Malaysian street food vendors' remarkable resilience as they evolved from informal enterprises into innovative entrepreneurs during the pandemic. This involves comprehending…

School districts are adopting educational technology products at an increasing rate over the years. As more and more products become available, school districts face the challenge of identifying and evaluating programs to meet students' needs, while ed-tech providers compete for access to decision makers. The present mixed methods study sought to…

The informal sector dominates India's economic life, so issues of skills development are particularly important. On the basis of a survey of 49 street food vendors in the Indian cities of New Delhi and Coimbatore, the authors of this article demonstrate that informal learning is a particularly significant form of vocational education and training.…

This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web-based metrics. For each…

Jen Harrington is the owner and pastry chef of Sweet Conclusion, a bakery in Tampa, Florida. Most of Harrington's business comes from baking wedding cakes, but she has been attempting to attract customers to her retail bakery, where she sells cupcakes, pies, ice cream, and coffee. Nearly four years she opened Sweet Conclusion, the retail part of…

Often organized as grassroots, nonprofit organizations, many farmers' markets serve as strategic venues linking producers and consumers of local food while fulfilling multiple social, economic, and environmental objectives. This article examines the potential of farmers' markets to play a catalyst role in linking local food systems to the social…

Content is both a key ingredient for business and a major expense. Market research shows that the investment in content and data is generally one of the top expense items within a firm. For some firms, within the financial industry, for example, content costs are the second or third level of expense behind the cost of employees. While there has…

Global education has become a big business, as evidenced in the exhibit hall at the annual conference of Nafsa: Association of International Educators, where hundreds of vendors pitch a wide range of products and services. The world has become a kind of global classroom, with greater numbers of students flowing across borders each year. The number…

This booklet is designed to provide a general overview and practical guidance for compliance check investigations within one's community. It is by no means exhaustive of the topic and cannot contemplate every possible circumstance that may arise. This document should not be construed as providing legal advice nor does it supersede any State or…

Global electronic markets will profoundly impact commerce in the 21 st century. Brick-and-mortar retailers are using technology for electronic marketing purposes where the familiar layout of the physical store becomes a maze of pulldown menus, product indices, and search features creating a new unknown for consumers and concerns for information…

Running a high-quality Web site is a tall order for any college athletic department. That is why specialized Web-hosting companies have stepped up to lend a hand. Until this past January, Kristene Kelly managed Johnson C. Smith University's athletic department Web site the old-fashioned way--relying largely on the assistance of the school's…

This article presents an interview with Patrick Sommers, president of reference/information publisher "Gale" (part of Cengage Learning). Sommers took the helm in October 2007, after running system vendor Sirsi beginning in 2001 and engineering both the 2005 merger with Dynix and the 2007 sale of the newly created SirsiDynix to Vista Equity…

Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional…

Introduction: The pharmaceutical industry, by funding over 60% of programs in the United States and Canada, plays a major role in continuing medical education (CME), but there are concerns about bias in such CME programs. Bias is difficult to define, and currently no tool is available to measure it. Methods: Representatives from industry and…

Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW)