For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand…

SEVERAL CONCLUSIONS FROM RESEARCH ON VISUALS ARE DISCUSSED. THE PARTICULAR STUDIES ON WHICH THESE CONCLUSIONS ARE BASED ARE TWO MULTIVARIATE EXPERIMENTS WHICH USED PROGRAMED SCIENCE DEMONSTRATIONS PRESENTED OVER TELEVISION AND PROGRAMED VERBAL MATERIALS ON THE SAME SCIENCE PRINCIPLES BUT PRESENTED IN SELF-PACED BOOKLETS. THE LEVEL OF THE…

TO DETERMINE THE COMPARATIVE AMOUNT OF LEARNING THAT OCCURRED AND THE AUDIENCE REACTION TO MEETING EFFECTIVENESS, A 20-MINUTE INFORMATIVE SPEECH, "THE WEATHER," WAS PRESENTED WITH VISUAL AIDS TO 23 AND WITHOUT VISUAL AIDS TO 23 INFORMAL, VOLUNTARY, ADULT AUDIENCES. THE AUDIENCES WERE RANDOMLY DIVIDED, AND CONTROLS WERE USED TO ASSURE IDENTICAL…

Argues that mental images have functional properties similar to those of audiovisual media in that they can be intentionally and systematically used as the informational base for cognitive operations and as an aid to new learning. Experimental evidence is cited to support the claims. Nineteen references are cited. (Author/CHC)

Reports on the effectiveness of visual illustrations used in conjunction with oral instructions. Results indicate that the reduction of realistic detail in an illustration does not necessarily reduce its instructional effectiveness and in many cases improves it. There were also significant differences in the effectiveness of different types of…

TWO DIFFERENT USES OF VISUAL REPRESENTATIONS FOR SCIENCE INSTRUCTION WERE INVESTIGATED. THE FIRST STUDY EXAMINED THE HYPOTHESIS THAT USE OF PICTORIAL INSTRUCTION WOULD PRODUCE HIGHER CORRELATION BETWEEN RESULTS OF VISUAL APTITUDE TESTS AND LEARNING TESTS, AND THAT VERBAL INSTRUCTION WOULD PRODUCE HIGHER CORRELATION BETWEEN RESULTS OF VERBAL…

The extent to which pictorial presentation would facilitate the comprehension of text-like passages among two populations of fourth-grade students was investigated. Subjects were 64 students each in high-socioeconomic status (SES) white and low-SES black groups. Simple passages amenable to pictorial presentation were read over a programed tape to…

Discusses individual perceptional modality preferences, including verbalization versus visualization, reading versus listening, and audio versus video. Literature on perception and on mental representation and learning styles is reviewed, and theoretical and practical implications for instructional materials design are suggested, including the use…

A Title I 5 year Visual Literacy Experimental Program was initiated in four kindergarten classes during the 1972-73 academic year. The program was designed to focus on a hierarchy of visual skills and aesthetic experiences involving body language, graphic expressions, and photography, and to correlate these with the objectives of the classroom…

The consistency of verbal and/or visual learning strategy and the effects of such strategies on the recall of concrete and abstract prose by third and fourth grade students were investigated. Using a learning strategy screening procedure, students were classified as demonstrating high, medium, or low dominance of verbal or visual learning…

Man seems unable to retain different information from different senses or channels simultaneously; one channel gains full attention. However, it is hypothesized that if the message elements arriving simultaneously from audio and visual channels are redundant, man will retain the information. An attempt was made to measure redundancy in the audio…