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Fleming, Malcolm L. – AV Communication Review, 1977
Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)
Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning
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Hoffner, Cynthia; And Others – Communication Research, 1988
Examines developmental changes in children's ability to comprehend visual and verbal narrative. Finds that understanding and integrating temporal aspects of a narrative is more difficult for young children when the story is presented visually than when presented verbally, whereas older children comprehend narratives in both formats equally well.…
Descriptors: Audiovisual Communications, Child Development, Children, Communication Research
Fleming, Malcolm L.; And Others – 1968
Since structural dimensions of knowledge and learner contribute to preferred message structure, an understanding of structural relationships can aid in the more effective design of instructional messages. Five studies were conducted to explore these relationships. Knowledge structure was defined as the iconic representation of the body of…
Descriptors: Audiovisual Communications, Cognitive Processes, Communication (Thought Transfer), Content Analysis