In each of four paired-associate studies with verbs and adverbs, more correct responses occurred with the verb-adverb order than with the adverb-verb order. (Editor)

Four experiments examined priming between newly learned paired associates through two procedures, lexical decision and item recognition. Results argue against a functional separation of the semantic and episodic memory systems. (Author/AM)

This paper is a draft for the American Psychological Association Symposium on the conditioning of verbal behavior and attitudes. The author presents the results of several studies he conducted in the classical conditioning of meaning and attitude. These studies attempt to control the measurement effects created by extraneous variables operating on…

This study (N=160 males) examined the cognitive and behavioral effects of overt success feedback on subjects high and low in resultant achievement motivation (RAM). The cognitive effects of overt success feedback were investigated by requesting attributions to effort, ability, luck, and task difficulty concerning performance on a digit-symbol…

In two separate paired-associate learning experiments each employing 40 university students as subjects, the contribution of individual differences (IDs) in arousal to short- and long-term retention was investigated using IDs in salivary response to lemon juice stimulation as an index of arousal. Experimental subjects were pre-selected out of 184…

The research reported here was directed at two distinct but related problems: (1) the assumption of bipolarity underlying standard semantic differential scales, and (2) the demonstration of the similarities between D-4 (the square root of the sum of squares of the difference between each word's mean rating and 4.00 on a number of scales) as a…