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Fleming, Malcolm L. – AV Communication Review, 1977
Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)
Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning
Hagan, Susan M – Written Communication, 2007
Those who focus on the study of visual information continue to search for effective ways to conceptualize that inquiry. However, many visual examples are better categorized as visual/verbal collaboration, complicating analysis. When analysis is based on the assumption that visual and verbal modalities perform in similar ways, important…
Descriptors: Cooperation, Imagery, Learning Modalities, Observation

Rose, Michael C.; And Others – Journal of Learning Disabilities, 1983
Studies involving 30 learning-disabled elementary students support the contention that reading comprehension difficulties among learning-disabled children are partly due to inefficient memorization strategies, and demonstrate the efficacy of practical, cost-effective mnemonic training procedures which significantly increase reading comprehension…
Descriptors: Elementary Education, Imagery, Learning Disabilities, Mnemonics

Paivio, Allan – Instructional Science, 1980
Argues that mental images have functional properties similar to those of audiovisual media in that they can be intentionally and systematically used as the informational base for cognitive operations and as an aid to new learning. Experimental evidence is cited to support the claims. Nineteen references are cited. (Author/CHC)
Descriptors: Age Differences, Audiovisual Aids, Imagery, Instructional Design

Vasu, Ellen Storey; Howe, Ann C. – Journal of Research in Science Teaching, 1989
Investigates the additive memory effect of two modes of presenting information to elementary children on the retention of both images and words. Children represented more information in pictorial than in verbal form. The visual-verbal treatment group scored higher on most of both verbal and pictorial responses than the visual treatment group.…
Descriptors: Elementary School Science, Imagery, Learning Strategies, Retention (Psychology)
Clark, Joan; Klecan-Aker, Joan S. – Journal of Childhood Communication Disorders, 1992
Sixteen sixth and seventh grade students with language disorders were taught 20 vocabulary items by means of categorization and verbal rehearsal, with half of the students encouraged to use a visual imagery learning strategy. Results suggest that visual imagery may enhance verbal encoding strategies. (Author/DB)
Descriptors: Classification, Imagery, Instructional Effectiveness, Intermediate Grades