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Mayer, Richard E. – Cambridge University Press, 2009
For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand…
Descriptors: Instructional Design, Verbal Learning, Multimedia Instruction, Epistemology

Paivio, Allan – Instructional Science, 1980
Argues that mental images have functional properties similar to those of audiovisual media in that they can be intentionally and systematically used as the informational base for cognitive operations and as an aid to new learning. Experimental evidence is cited to support the claims. Nineteen references are cited. (Author/CHC)
Descriptors: Age Differences, Audiovisual Aids, Imagery, Instructional Design
Gropper, George L. – Educational Technology, 1988
Describes a technology of text display that can help to make learning from text more effective. Topics discussed include the effect of text displays on the ways learners process information; implications of these effects for instructional design; and how text displays join with text content to help with verbal, experiential, and visual processing.…
Descriptors: Cognitive Processes, Content Analysis, Experiential Learning, Instructional Design

Jaspers, Fons – Educational and Training Technology International, 1994
Discusses individual perceptional modality preferences, including verbalization versus visualization, reading versus listening, and audio versus video. Literature on perception and on mental representation and learning styles is reviewed, and theoretical and practical implications for instructional materials design are suggested, including the use…
Descriptors: Audiovisual Aids, Formative Evaluation, Instructional Design, Instructional Materials

Calvert, Sandra L.; And Others – Journal of Educational Computing Research, 1990
Describes study that examined kindergarten and second grade students' recall of information that had been presented on a computer with varying levels of visual action and verbal labels. Developmental differences in children's use of verbal and visual systems are discussed, and reading ability levels are considered. (29 references) (LRW)
Descriptors: Ability Grouping, Analysis of Variance, Cognitive Development, Computer Assisted Instruction
Baldwin, Thomas F. – 1968
Man seems unable to retain different information from different senses or channels simultaneously; one channel gains full attention. However, it is hypothesized that if the message elements arriving simultaneously from audio and visual channels are redundant, man will retain the information. An attempt was made to measure redundancy in the audio…
Descriptors: Audiovisual Aids, Audiovisual Instruction, Auditory Perception, Aural Learning