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Fleming, Malcolm L. – AV Communication Review, 1977
Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)
Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning

Hoffner, Cynthia; And Others – Communication Research, 1988
Examines developmental changes in children's ability to comprehend visual and verbal narrative. Finds that understanding and integrating temporal aspects of a narrative is more difficult for young children when the story is presented visually than when presented verbally, whereas older children comprehend narratives in both formats equally well.…
Descriptors: Audiovisual Communications, Child Development, Children, Communication Research
Hannafin, Michael J. – 1982
The consistency of verbal and/or visual learning strategy and the effects of such strategies on the recall of concrete and abstract prose by third and fourth grade students were investigated. Using a learning strategy screening procedure, students were classified as demonstrating high, medium, or low dominance of verbal or visual learning…
Descriptors: Abstract Reasoning, Audiovisual Aids, Audiovisual Instruction, Elementary Education
Baldwin, Thomas F. – 1968
Man seems unable to retain different information from different senses or channels simultaneously; one channel gains full attention. However, it is hypothesized that if the message elements arriving simultaneously from audio and visual channels are redundant, man will retain the information. An attempt was made to measure redundancy in the audio…
Descriptors: Audiovisual Aids, Audiovisual Instruction, Auditory Perception, Aural Learning