Many have argued for increased continuing education for working engineers, but relatively little research has been done on how to most effectively teach that group. Many have also recommended using learner characteristics to enhance learning, but relatively little is known about the learner characteristics of working engineers. In the study…

Purpose: The purpose of this paper is to determine if "fit" and "non-fit" between authoritarian versus demonstrator teaching and visual versus verbal learning preferences differ in impact on Chinese MBA student academic performance in a large local urban Chinese university setting. In addition, the role of Chinese cultural…

Although specific cognitive abilities, cognitive style, and learning preferences are assumed to be inter-related, the empirical evidence supporting this assumption is mixed. Cognitive style refers to how individuals represent information, and learning preference refers to how individuals prefer the presentation of information (Mayer & Massa,…

A questionnaire to assess verbal and visual learning styles was developed based on the Verbalizer-Visualizer Questionnaire and analyzed, using a total of 477 college students in three studies. The three scales developed had adequate reliability and construct validity. The verbal learning style was most strongly correlated with verbal ability, but…