The task of extending Skinner's (1957) interpretation of verbal behavior includes accounting for the moment-to-moment changes in stimulus control as one speaks. A consideration of the behavior of the reader reminds us of the continuous evocative effect of verbal stimuli on readers, listeners, and speakers. Collateral discriminative responses to…

Amid the novel terms and original analyses in Skinner's "Verbal Behavior", the importance of his discussion of multiple control is easily missed, but multiple control of verbal responses is the rule rather than the exception. In this paper we summarize and illustrate Skinner's analysis of multiple control and introduce the terms "convergent…

In this article, the author shares an anecdote demonstrating one-trial learning which is commonplace in human behavior. The demonstration suggests that under some conditions, when people hear someone speak, their behavior changes, even in the absence of an apparent contingency of reinforcement, but only if they have in their repertoire verbal…

The discrimination of the onset of joint control is an important interpretive tool in explaining matching behavior and other complex phenomena, but the difficulty of getting experimental control of all relevant variables stands in the way of a definitive experiment. The studies in the present issue of "The Analysis of Verbal Behavior" illustrate…