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Reinforcement2
Verbal Operant Conditioning2
Behavior Modification1
Behavior Theories1
Reflection1
Verbal Communication1
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Analysis of Verbal Behavior2
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Schlinger, Henry D., Jr.1
Sundberg, Mark L.1
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Reflections on "Verbal Behavior" at 60
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Schlinger, Henry D., Jr. – Analysis of Verbal Behavior, 2017
In the present essay, commemorating the 60th anniversary of the publication of B. F. Skinner's "Verbal Behavior", I stand by and defend the judgment I expressed in my article "The Long Goodbye: Why B. F. Skinner's 'Verbal Behavior' Is Alive and Well on the 50th Anniversary of Its Publication" (2008c)--that Skinner's…
Descriptors: Reflection, Verbal Operant Conditioning, Reinforcement, Behavior Modification
Recollections of Jack Michael and the Application of Skinner's Analysis of Verbal Behavior
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Sundberg, Mark L. – Analysis of Verbal Behavior, 2017
Jack Michael offered a course on verbal behavior almost every year throughout his teaching career. Jack was also interested in the application of Skinner's work and in 1976 began to offer a graduate course at Western Michigan University titled Verbal Behavior Applications. Jack and his students pursued the application of Skinner's work on verbal…
Descriptors: Verbal Communication, Verbal Operant Conditioning, Behavior Theories, Reinforcement