One control group and eight experimental groups, each composed of 12 first grade children, participated in this experiment. It was designed to investigate the effects of frequency of reinforcement and repeated evaluation of stimuli on the conditioning of preferences. Each child participated in the experiment for seven consecutive school days. The…

This research focuses on the effect of verbal behavior on the conditioning and extinction of an autonomic response, namely, the galvanic skin response (GSR). The major assumption is that the experimentor's verbal behavior produces verbal behavior internal to the subject, and this, in turn has a modifying effect on the conditioning phenomena. The…

The relative weakness of sex-role labels as reinforcers, and the disappearance of differential effectiveness of male and female labels at the fourth-grade level would appear to be congruent with Kohlberg's (1966) cognitively based theory of sex-role acquisition. (Authors)

Implications of the behaviorist and cognitive theories in language instruction are discussed in this article. Some contributions of Skinner, Politzer, Valette, Morton, Lane, and Mueller and Niedzielski clarify the behaviorists' view of language as a myriad of conditioned responses. In turn, the cognitive viewpoint, seen as the acquisiton and…