A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…

A national survey was used to assess the acceptability of a job applicant's qualifications that included online coursework. The questionnaire, sent to hiring committee chairpersons, described three hypothetical applicants who earned degrees through a "traditional" institution, a "virtual" institution, and "mixed" coursework. The respondents were…

This paper presents the results of a nationwide survey of deans, associate deans, and directors who make recommendations concerning the admission of applicants to graduate programs in their colleges and universities. A questionnaire was sent to a sample of academic officers in public and private institutions describing three different types of…