The potential instructional uses of three kinds of French signs are outlined, focusing on the signs' function as pointers. The signs include road signs that give directions, public interdiction and instruction signs, and advertising used in public places. Illustrations and sample exercises are included. (MSE)

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)

A study examined the effect that the quality and clarity of the photographic image used in advertising have on the recall of photographic content. It was hypothesized that there will be no significant difference between response rates of high and low signal noise ratio (S/N) photographs, and also that there will be no significant difference…