This study examines how the linguistic landscape of a university in the midwestern United States has changed since the COVID-19 pandemic, and how that change has discursively constructed the identities of the university and its community. The focus lies in the newly displayed semiotics that provides information about preventing the virus from…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article examines linguaculturally diverse university students' affective translingual practices of using emojis and languages in computer-mediated communication. Research studies have investigated the sociopragmatic uses of emojis from the perspectives of social semiotics, language socialisation, and translingual practices. This study expands…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

Recent studies have examined Indigenous and mestizo communities that engage in social practices of transculturated, Amerindian and translingual literacies, often to resist efforts by powerful groups to oppress them. By drawing on data from studies conducted in Peru and the United States, we trace the trajectories of Amerindian and translingual…