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Strauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
Howson, Alexandra – Learning and Teaching: The International Journal of Higher Education in the Social Sciences, 2008
This article reports on the incorporation of visual material as a tool for learning sociology and discusses a poster assignment introduced as a means of assessment in an academic context committed to innovative learning strategies and to teaching and learning enhancement. The article draws on an evaluation of using the poster assignment to assess…
Descriptors: Foreign Countries, Visual Aids, Instructional Materials, Sociology
Docan, Tony – Communication Teacher, 2006
System theory, which attests that any change in one component of a system will change other components, is fundamental to the communication discipline. Students are often provided with verbal metaphors (e.g., the machine metaphor) when learning about this theory but many times are not shown its complexity in an engaging manner. Additionally,…
Descriptors: Figurative Language, Games, Systems Approach, Theories