This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

Civil engineers and project managers must control and manage the project management discourse with the client and other stakeholders or risk slippages to time, cost, and programs. This paper explores how communicative choices and the representation of project requirements and engineering issues are intrinsic to effective civil engineering work.…

"Multimodal Signs of Learning" proposes a methodology to uncover evidence of learning in students' multimodal compositions. Informed by social semiotic theory, the book tracks representation of subject content from physical and embodied teaching resources to students' handmade artefacts and physical presentations. Using materials from…

Presentation is the default mode of communication in higher education. Teacher education is no exception, and student teachers learn the practice of presenting by observing their subject teachers and by performing their own presentations. This study proposes an analytical framework based on the Learning Design Sequence (LDS) (Selander, 2008),…

The 21st century marks the digital era which is characterised by advanced technology and witnesses the increasing use of visual design in the realm of education. Despite various studies addressing the roles of visual design, there is still limited understanding of its roles in electronic educational materials, especially for language learning and…

The rationales behind design are dissimilar to those behind art. Establishing an adequate theoretical foundation for conducting design education can facilitate scientising design methods. Thus, from the perspectives of the semiotic theories proposed by Saussure and Peirce, we investigated graphic design curricula by performing teaching…

The research on short stories for children has focused in Greece mostly on their literary, pedagogical, linguistic and educational aspects. This paper attempts to approach Short Form Stories for children under the light of social semiotics, the main elements being the author's choices in sign-creation process and its interpretation by the reader.…

With business documents, visuals can serve to enhance the written word in conveying the message. Images can be especially effective when used subtly, on part of the page, on successive pages to provide continuity, or even set as watermarks over the entire page. A main reason given for traditional text-only business documents is that they are…