The world we live in is increasingly multimodal, necessitating multiliteracy for learners to engage meaningfully with knowledge and skills. While verbal language is the primary medium for constructing, communicating and learning scientific knowledge and concepts, visuals can help learners to gain knowledge that they may not develop from verbal…

In this article we examine the nature of inter-semiotic and intermodal construction in the exposition of a solution for a geometry rider. In the tradition of hermeneutic phenomenology, this case study involved an exploration of the oral discourse and visual texts used in a mathematics lesson. This research was intended to contribute to the…

The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various…

We need to keep experimenting with writing to meet the challenges of Deleuze and Guattari's flattened ontology in the humanities. The paper reports on a small, experimental research project at a university in the north-west of England. The findings are written in an experimental mode, inspired by the Deleuze and Guattarian concept, 'assemblage'.…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

This article reports the results of an ethnographic research about the multimodal science discourse in a sixth-grade sheltered classroom involving English Language Learners (ELLs) only. Drawing from the perspective of multimodality, this study examines how science learning is constructed in science lectures through multiple semiotic resources,…

In this dissertation, I address the ways in which food manufacturers can exploit the often vague and ambiguous nature of FDA policies concerning language and images used on food labels. Employing qualitative analysis methods (Strauss, 1987; Denzin and Lincoln, 2003; Mackey and Gass, 2005) that drew upon critical discourse analysis (Fairclough,…

Pictures are rarely used as the principal research material in research on the teaching profession. This article presents the central analytical concepts and method development of such a study. The research material consisted of pictures that art student teachers created from a given theme: Who are you as a teacher? The theoretical frame combines…

In multilingual Europe, visual discourse may function as a cross-culturally strategic form of communication, thanks in part to its perceptual and iconic availability. In this regard, we offer a social semiotic critique of a range of visual resources deployed in the official promotional texts of 30 of the 43 cities either nominated or competing for…