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Download full textMoore, Phillip J.; Scevak, Jill J. – 1988
To determine whether high school students can be trained to use maps more effectively, a study examined linkage of feature and event information, the role of individual differences, and the roles of reading ability and preference for dealing with visual information. Subjects were 31 16- to 17-year-old high school students. Experimental and control…
Descriptors: Foreign Countries, High School Students, High Schools, Individual Differences
Golden, Anthony R. – 1987
A study examined the effect that the quality and clarity of the photographic image used in advertising have on the recall of photographic content. It was hypothesized that there will be no significant difference between response rates of high and low signal noise ratio (S/N) photographs, and also that there will be no significant difference…
Descriptors: Advertising, Cognitive Style, Content Analysis, Higher Education
