In an instructional message the contextual dominance is most often conveyed in the form of printed or spoken sentences. Within any sentence used in conjunction with a picture are nouns or phrases that directly relate to contextual elements within the picture. These are called referents since they refer to objects perceptible in the picture. This…

Investigates the role of visuals in the instructional and evaluation phases of a high school biology unit on the human heart. Results indicate that the instructional strategy of implementing visualization in both the presentation and evaluation phases is a viable instructional variable. Forty-four references are listed. (Author/MER)

The purpose of this study was to examine the effect that coding (black and white, and color) and testing mode (visual/verbal) has on the achievement of students categorized as field independent (FID)/field dependent (FD) learners. One hundred eighty-three students enrolled in basic college level educational psychology courses were classified as…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…