The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

This paper presents elements of the computer graphics environment including information on: Lotus 1-2-3; Apple Macintosh; Desktop Publishing; Object-Oriented Programming; and Microsoft's Windows 3. A brief scenario illustrates the use of the minimization principle in presenting a new product to a group of international financiers. A taxonomy of…

A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…