Objective: Students will identify several unique characteristics of verbal vs. visual messages, including the superior ability of language to communicate objective, factual, philosophical content in past, present, and future terms; and the superior ability of visual images to communicate social-emotional meaning and concrete information limited in…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…

Because of the rapid pace of today's world, graphic designs which communicate at a glance are needed in all information areas. The essays in this book deal with various aspects of graphic design. These brief essays, each illustrated with graphics, concern the following topics: a short history of visual communication, information design, the merits…

A Title I 5 year Visual Literacy Experimental Program was initiated in four kindergarten classes during the 1972-73 academic year. The program was designed to focus on a hierarchy of visual skills and aesthetic experiences involving body language, graphic expressions, and photography, and to correlate these with the objectives of the classroom…

The inclusion of visual images in current educational literacy discussions tends to contextualise them within more semiotic, socio-critical and textually focussed theoretical traditions. These particular traditions privilege and emphasise the structures and "language-like" aspects of visual images, and include the broader social and…

Visualization as a factor of intelligence includes the mental manipulation of spatial configurations and has been associated with spatial abilities, creative thinking, and conceptual problem solving. There are numerous reports of scientists and mathematicians using visualization to anticipate transformation of the external world. Artists and…

Recognizing the decline in student visual communication skills, faculty from different disciplines collaborated in the design of a visual literacy course. The visual literacy skills developed in the course are that students learn in the following ways: (1) through faculty presentation and demonstration of the various tools available; (2) with…

A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…

Audiovisual, or mass media education can play a significant role in children's social, emotional, cognitive, sensory, motor, and creative development. It includes all school activities which teach children to interact with The field includes all school activities which teach children to interact with visualize ideas. Students can be involved in…

Presentations at the International Visual Literacy Association conference are grouped under five topics, a prologue, and an epilogue: (1) Prologue--"Writing About Visual Literacy" (Roberts A. Braden); (2) Visible Language--four papers concerning picture books, the Macintosh and Laserwriter, the design of library signs, and visual literacy and…

This book of readings consists of selected papers presented under five topics: (1) Research and Theory--18 papers including research on visual effects on attitude and cognition, students of different field dependence levels, modern and postmodern design on reader perceptions of news, effects of gray shades, short-term memory capacity differences,…