The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Recent studies have examined Indigenous and mestizo communities that engage in social practices of transculturated, Amerindian and translingual literacies, often to resist efforts by powerful groups to oppress them. By drawing on data from studies conducted in Peru and the United States, we trace the trajectories of Amerindian and translingual…

Within the culture of central Illinois, mascot politics has been a hugely contentious issue. Since 1926, the university employed the use of the fabricated "Chief" Illiniwek to motivate and entertain fans at athletic events. Since the late 1980s, Native American students began a campaign to end this "tradition". This article…