In this dissertation, I address the ways in which food manufacturers can exploit the often vague and ambiguous nature of FDA policies concerning language and images used on food labels. Employing qualitative analysis methods (Strauss, 1987; Denzin and Lincoln, 2003; Mackey and Gass, 2005) that drew upon critical discourse analysis (Fairclough,…

This article argues that while a semiotic analysis of composition in the screen, page and image has significant heuristic value, this would be further enhanced were it also to take into account surface and depth. It is argued that these two aspects of composition are critical for successful reading/viewing of images, and especially for digital…

In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model…

Discusses the semantic function of visual aids in foreign language teaching. (Text is in French.) (AM)

Reviews notions of visual simplicity found within the literature of the analytical framework provided by Charles Morris' communication model. Examines Morris' syntactic, semantic, and pragmatic communication levels. (AEW)

Discusses the role of illustrations used to clarify the meaning of dialogues in instruction in French as a second language. (Text is in French.) (AM)

Purpose: Owing to its complexity, sustainable development cannot be simply integrated as a supplementary course within the engineers' curricula. The first point of this paper aims to focalise on how to reflect pedagogically. After dealing with these questions, a tool that can evaluate the student's understanding of sustainable development concepts…