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Download full textSmith, Mary Ruth – 1995
A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…
Descriptors: Advertising, Art Criticism, Audience Response, Commercial Art
Considine, David M.; Haley, Gail E. – 1992
This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…
Descriptors: Advertising, Agenda Setting, Critical Thinking, Critical Viewing
