Highlighting many of the author's own experiences as an artist and an art instructor, this paper laments the problem of visual ignorance among contemporary children and proposes a course in basic visual literacy. Such a course would teach form and content as interactive and synergistic concepts rather than as separate attributes. Students could…

Observing that people are confronted with posters, billboards, video and other images more and more every day, this paper theorizes that the structure and principles of rhetoric can assist the public in understanding how visual images function and affect them. The paper presents a syllabus designed to assist rhetoric instructors in developing…

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…

A review of reports, a survey, and national assessments of art education shows that visual art students are not learning art knowledge and skills because art teachers do not teach art appreciation, art history, or design and drawing skills. Priorities concerning art education content and teaching methods must be changed. (RM)