Asserts that visual literacy will increase in importance as mass communication continues to exploit the use of images as the basic conveyors of information. Explores the role of visual literacy and art production in discipline-based art education. (JDH)

This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible…

Several schools of thought regarding media criticism, derived from diverse disciplines and literary sources, have emerged during the last decade. To examine their application to the visual communication media arts such as film and television, this paper: (1) reviews the literature of media criticism; (2) discusses various approaches to visual…

This guide aims to help students sharpen powers of observation, develop the skills and habits of perceptive watching, and discover complex aspects of film art. Organized in 16 chapters, the text, which focuses on narrative film, discusses film analysis in chapter 1 and establishes a foundation for understanding theme and story in chapters 2 and 3.…

Since visual knowledge of the specialties within graphics and photography is difficult to pinpoint because it is nonverbal and intuitive, graphics educators fall back on teaching technical expertise--the procedures and equipment used for newspapers, magazines, and television stations. For centuries visual knowledge was the realm of the unlettered,…

Some steps toward the integration of media and visual literacy across the curriculum of secondary school classrooms are described, focusing on a project in Pennsylvania that uses collaborative processes to involve educators at secondary and higher levels in the design, development, and implementation of a statewide integrated framework for visual…

Contemporary society is an "information society" where much of the information has a visual nature. This text uses semiotic and psychological concepts to help students gain understanding of how meaning is found in visual phenomena and how minds process images. Focus is upon mass media and popular culture. Theoretical discussions are…

This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…