This brief survey of successful visual literacy programs designed for students at the elementary and secondary level outlines projects to teach visual communication skills in Ohio, Indiana (Project Visual Understanding in Education/VUE), Virginia, Iowa (Media NOW), California, Canada, England, and Australia (Visual Education Curriculum Project).…

Since small children are more sophisticated readers of images than of words, pictorial reproductions represent an important means of bringing the visual thinking of the world's best artists to the attention of children. The use of pictorial images represents a solution to the teaching problems of gaining students' attention, interest, and…

Several schools of thought regarding media criticism, derived from diverse disciplines and literary sources, have emerged during the last decade. To examine their application to the visual communication media arts such as film and television, this paper: (1) reviews the literature of media criticism; (2) discusses various approaches to visual…

This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…

This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…