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White, Sylvia E. – 1983
To measure how the complexity of a television image affects the viewer's ability to identify or recognize visual details within the image, two coders rated the form complexity of 30 public service announcements, basing their evaluation on the familiarity of the images in the announcements, the rate at which they presented new information, and the…
Descriptors: Behavioral Science Research, Cognitive Processes, College Students, Perception Tests