One of the world's most famous pyramids is not located in Egypt but is on a music album cover by the band Pink Floyd. However, not a pyramid but a prism, the iconic image of a beam of light turning into a rainbow is a powerful symbol that captures the complexities of colour perception across cultures and individuals. This study examines how…

This research aimed to identify the effectiveness of augmented reality technology on improving visual thinking in mathematics and academic motivation among middle school learners in Saudi Arabia. To accomplish the research objectives, the experimental method with a quasi-experimental design was adopted and it included an experimental group and a…

The "body inversion effect" refers to superior recognition of upright than inverted images of the human body and indicates typical configural processing. Previous research by Reed et al. using static images of the human body shows that people with autism fail to demonstrate this effect. Using a novel task in which adults, adolescents…

This study integrates agent research with a neurocognitive technique to study how character faces affect cognitive processing. The N170 event-related potential (ERP) was used to study face processing during simple decision-making tasks. Twenty-five adults responded to facial expressions (fear/neutral) presented in three designs…

The perirhinal cortex (PRh) has a well-established role in object recognition memory. More recent studies suggest that PRh is also important for two-choice visual discrimination tasks. Specifically, it has been suggested that PRh contains conjunctive representations that help resolve feature ambiguity, which occurs when a task cannot easily be…

Successful interaction with the environment depends upon our ability to retain and update visuo-spatial information of both front and back egocentric space. Several studies have observed that healthy people tend to show a displacement of the egocentric frame of reference towards the left. However representation of space behind us (back space) has…

Sensory or input factors can influence the strength of interference in the classic Stroop color-word task. Specifically, in a single-trial computerized version of the Stroop task, when color-word pairs were incongruent, opponent color pairs (e.g., the word BLUE in yellow) showed reduced Stroop interference compared with nonopponent color pairs…