An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…

Considers the ways in which the artist of one biblical narrative, the Old English Caedmonian Genesis,'' successfully created a consecutive series of visual episodes which correspond to the narrative sequence of the poetic text. (Author)

Concludes that combined audiovisual presentations were significantly superior to either audio or visual presentations of information, thus confirming the validity of the Cue Summation Theory. (RB)

Suggests a connection between the perceptual world taken as a system of signs and the system of signs we normally think of as visible language and defends this thesis. (TO)

Delineates how the transition from one element to another facilitates the identification of individual form and function. Explains the process of bridging separate forms and functions to give meaning to what is seen. (KEH)

A lesson from a physics textbook for secondary students was redesigned in three versions and given to 600 students. Results of achievement measures suggested that one of the experimental versions (which stressed the visual aspects of the printed page) was superior to the standard and the other experimental versions. (GT)