The modality effect refers to the robust finding that memory performance differs for items presented aurally, as compared with visually. Whereas auditory presentation leads to stronger recency performance in immediate recall, visual presentation often produces better primacy performance (the inverse modality effect). To investigate and model these…

The study examined whether the modality effect is caused by either high visuo-spatial load or a lack of temporal contiguity when processing written text and pictures. Students (N = 147) viewed pictures on the development of tornados, which were accompanied by either spoken or written explanations presented simultaneously with, before, or after the…

College student subjects were presented one of four versions of a simulated news broadcast. Audio-plus-print elicited the highest recall scores. Print alone generated more involvement than videotape or audio-plus-print.

Indicates that the auditory modality was superior to the visual/written modality in learning and retention. (RB)

A discussion of an investigation of the effectiveness of viewing three types of visual presentations over different intervals of time. (Author)

Because human memory and thought involve extremely complex processes, it is possible to employ unusual modalities and specific visual strategies for remembering and problem-solving to assist patients with memory defects. This three-part paper discusses some of the research in the field of human memory and describes practical applications of these…

Four experiments were carried out to examine the different recall strategies employed in a diagnostic test of visual sequential memory. The principal implication of the results is that good and poor readers may not differ with respect to visual memory but in their ability to employ a verbal labeling strategy. (Author/KC)

Examines modality differences in preschoolers' ability to recognize or recall temporally related events and extends Ward and Wackman's model by evaluating whether the assumed "visual viewing style" applies to preschoolers' processing of temporal relations. Results demonstrated that temporally related events were remembered more…

A study investigated the learning impact of audio, visual, and audiovisual information channels in televised messages among preschool children. The messages consisted of a half-hour videotape of "Sesame Street" episodes (presented to 48 subjects), and a videotape of an intact "Mister Roger's Neighborhood" program (presented to…

Groups of extrovert, ambivert, and introvert children, aged 8, saw pictures with a taped commentary about each. On an immediate recall test, extroverts recalled most if given the commentary before the picture, introverts did best when the picture came first, and ambiverts performed similarly in both conditions. (Author/SJL)

Ten concrete nouns represented in either a pictorial or a linguistic mode and accompanied by ten nonsense syllables were shown to 77 college students in a study of how pictorial stimuli varied in recall and recognition tasks. The group receiving pictorial stimuli recalled and recognized significantly more nonsense syllables than did the group…

The purpose of this study was to determine whether children as young as second-graders could encode categorically within an abstract evaluative dimension. The study uses mode of stimulus presentation (auditory or visual) as an independent variable. The subjects were 40 white middle class children from grades 2, 4, and 6, who were randomly assigned…

A study tested the effects of between-channel redundancy on television news learning. Redundancy, defined as shared information, was proposed as an explanatory variable that considers the relationship between information in three channels: the audio, the nonverbal pictorial, and visual-verbal print channel. It was hypothesized that pictures would…

Two studies designed to establish classification procedures and the reliability of a learning strategy screening procedure were conducted, using 184 third and 173 fourth graders from a middle-class suburban school district as subjects. A 10-minute learning strategy screening was administered during which subjects reported which of six generic…