This paper highlights the results of a project, in which a group of students, who were enrolled in an African American film criticism course at a large university in Southern California, participated in a community engagement project that incorporated visual and media literacy skills acquired in the classroom setting. The parameters of the project…

Communication has always been at least partly a visual experience--insofar as the speaker's appearance on a stage or the text's appearance on the page. Certainly, however, the experience is becoming more and more visual. Thus, equipping students with the tools necessary to analyze and evaluate the visual rhetoric that surrounds everyone is a task…

This article synthesises an investigation of the making of a didactic programme as a consequence of the excess of consumption of audiovisual messages and the non critical and non-thoughtful attitude the youngsters have towards it. As an answer to this problem, the authors have produced a didactical programme about cinema and its language, the main…

Living in an image-rich world does not mean students (or faculty and administrators) naturally possess sophisticated visual literacy skills, just as continually listening to an iPod does not teach a person to critically analyze or create music. Instead, "visual literacy involves the ability to understand, produce, and use culturally significant…

Through television, many different images of ethnic, cultural, and ability groups are presented. Different people perceive these images in different ways. These perceptions affect how people value themselves and judge and interact with others. This article first summaries research on TV images and people's meaning and reaction to them. Second, it…

More than two decades ago, a well-known study pointed out that despite the marked increase in images of women in secondary history textbooks, the narrative emphasis on political, diplomatic, and military history had not changed. While this study raised awareness of gender balance in the social studies curriculum, little attention has been paid to…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

Pacey, a likable and literate eighth-grader, saw school as "a place that kills your reading." With this alarming condemnation in mind, the author uses literacy narrative--a short, concise, digital video in which students meld still images, motion, print text, and soundtrack (both narration and music) in communicating ideas/insights/discoveries…

As a co-author of the GEAR-UP (Gaining Early Awareness and Readiness for Undergraduate Programs) grant proposal to the Department of Education in 1999, the primary author (Kohl) of this paper is in her third year of working at Franklin Middle School, which largely serves at-risk minority students through the University of South Florida (USF),…

This paper presents findings from an historical investigation of visual literacy, a unique aspect being that the approach relied on the marriage of two disciplines--geography and history--which study change over time. Maps and their interpretation of data by cartographers tend to provide a foundational context that can illuminate past and present…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

Utilizes a 17th-century Italian sculpture and an African fetish figure to illustrate essential qualities and characteristics of figurative sculpture. Points out the extreme differences and the many similarities between the two and offers explanations. Includes a process for leading students through "reading" the sculptures. (MJP)

Discusses using educational and popular films and television for history instruction. Argues that students need training to see the bias built into film making through the editing process. Urges that critical thinking must be developed in students to make use of mass media coverage of historical and current events as teaching tools. (DK)

Contends that history teachers should help students develop critical viewing and thinking skills about visual images. Discusses the emerging practice of blurring the lines between entertainment and information in television, films, and other visual presentations. Provides two sets of questions to help students analyze documentaries, television…

Some steps toward the integration of media and visual literacy across the curriculum of secondary school classrooms are described, focusing on a project in Pennsylvania that uses collaborative processes to involve educators at secondary and higher levels in the design, development, and implementation of a statewide integrated framework for visual…