Communication has always been at least partly a visual experience--insofar as the speaker's appearance on a stage or the text's appearance on the page. Certainly, however, the experience is becoming more and more visual. Thus, equipping students with the tools necessary to analyze and evaluate the visual rhetoric that surrounds everyone is a task…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…