Through television, many different images of ethnic, cultural, and ability groups are presented. Different people perceive these images in different ways. These perceptions affect how people value themselves and judge and interact with others. This article first summaries research on TV images and people's meaning and reaction to them. Second, it…

This classroom guide and "Better Viewing" guide accompany a 28-minute videotape on television literacy called "Master Control." The classroom guide explains the purpose behind the video, pointing out that "Master Control" is not about doing away with TV, but about a youngster's getting the most out of his or her TV…

This book is a guide for encouraging critical television viewing skills in children, allowing them to make up their own minds about the power and influence of television. The introduction addresses the importance of television in North America and compares viewing patterns with those in other countries. The text throughout is accompanied by…

Five principles of media literacy help parents base their criticism of television on reason: people are smarter than televisions; the television world is not real; television teaches that some people are more important than others; television keeps repeating the same things; and someone always wants to make money with television. (SM)

Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…

Within the scholarly debate about the value of visual literacy is the belief that visual literacy bestows the skill of critical viewing, or conscious appreciation of artistry along with the ability to see through manipulative uses and ideological implications of visual images. Critical thinking is commonly viewed as argument skills, cognitive…

Although schools in many countries have initiated mass media education, American schools still give little consideration to any systematic study of the mass media. Students are particularly in need of learning how to apply basic critical viewing concepts to watching television, the most powerful and ubiquitous of the mass media. Most researchers…

This study attempts to gain information concerning the receptive, as opposed to the creative, aesthetic experience by talking to museum professionals who spend their working lives identifying, appraising, and explicating works of art. The study is based on an underlying assumption that rules and practices for looking at art exist and must be…

Asserts that traditional approaches to art education ignore such issues as the effect of the social and political environment on the production of art, and the influence of the marketplace. Contrasts the views of working artists and art educators on a set of broad issues including media and technology. (MJP)

Examines the complex interactive set of conditions that influence artistic production and frame the way interpretations are constructed. Uses a software system to index qualitative material (interview transcripts, field notes, reviews, and commentary) and analyzes this material in terms of emerging themes. Includes comments from the artists. (MJP)