Visual knowledge is an enormously important part of our total knowledge. The psychological study of learning and knowledge has focused almost exclusively on verbal materials. Today, the advance of technology is making the use of visual communication increasingly feasible and popular. However, this enthusiasm involves the illusion that visual…

Many have tried to define the concept of visual literacy (VL), but so far there is no consensus. Reviews the literature to develop a definition of VL and explores the parameters of VL, the movement and its aims, its educational significance, and the potential benefits of teaching VL. (PEN)

This book, describing the result of extended research on how charts/graphs convey information, develops a scheme for describing/analyzing information contained in graphs/charts. A psychological theory of knowledge of the reader and the mental events which occur in attempting to read a graphic display are the two focal points of the book. A…

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…