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Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
Hillyer, Kathryn Oliver – 1993
Television advertising aimed at children is explored, including its regulation, techniques, and research on its effects. Particular attention is given to sexual stereotypes in commercials, including an analysis of certain commercials. A commercial literacy unit is presented for use with fourth graders. The history of advertising targeted at…
Descriptors: Characterization, Children, Childrens Television, Consumer Protection
