The most common tools individuals use to articulate complex and abstract concepts are writing and spoken language, long privileged as primary forms of communication. However, our, explanations of these concepts may be more aptly communicated through visual means, such as drawings. Interpreting and analyzing abstract graphic representations is…

Some educators may view diagrams, pictures, and charts as nice add-on tools for students who are visual thinkers. But Steve Moline sees visual literacy as fundamental to learning and to what it means to be human. In Moline's view, we are all bilingual. Our second language, which we do not speak but which we read and write every day, is visual.…

An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…

Information graphics or diagrams are two-dimensional maps of relationships that present information. Creators and interpreters of diagrams need to know what makes some diagrams more effective in communicating information. This paper suggests a theoretical framework for diagram classification to make this possible. This framework consists of two…

This paper discusses current changes in the teaching and learning of artistic rendering in light of technological advances that may cause teachers to rethink both what is taught, and the manner in which the results of the artistic process are valued and evaluated. The two methods of generating a photorealistic computer image are described,…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…

The interactive multimedia application described here attempts to provide learners and teachers with a common frame of reference for communicating about visual media. The system is based on a list of concepts related to composition, and illustrates those concepts with photographs, paintings, graphic designs, and motion picture scenes. The ability…

The purpose of this in-progress study is to try to find commonalities between visual proficiency and artistic performance. In order to assess visual proficiency, a test of spatial ability is being developed and pilot tested. Student performance on the test will be recorded and examined in relation to two traditional measures of student art…

There are two categories of representations: figurative and non-figurative. Within the category of figurative representations, there are two groups: visuals and graphic symbols. Graphic symbols include pictorial symbols, abstract symbols, and arbitrary symbols. Symbols can be used for identification, overview, supplying instructions, position,…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…