As graphically driven, animated, interactive applications offer educators new opportunities for shaping course content, new avenues for research arise as well. Along with these developments comes a need to study the effectiveness of the individual tools at our disposal as well as various methods for integrating those tools in a classroom setting.…

Discussion of visual literacy, visual cognition, visual thinking and learning, and visual knowledge focuses on women and gender differences. Topics addressed include educational equality and the visual, including equality versus difference; women and mass culture; difference and the design of visual instruction; and feminist education and the…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

This paper reviews the literature on screen design used for instructional purposes. The following topics are reviewed: definition of screen design; foundations of screen design; elements of screen design; functions of screen design; screen design research and problems; and criteria for evaluation. Conclusions drawn from this review are: screen…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The interactive multimedia application described here attempts to provide learners and teachers with a common frame of reference for communicating about visual media. The system is based on a list of concepts related to composition, and illustrates those concepts with photographs, paintings, graphic designs, and motion picture scenes. The ability…

Investigates the supportive side of current technology in the visual process of learning and the issues instructional designers must address to utilize these capabilities and maximize their effects. Provides an overview of visual memory and discusses information processing and analogic reasoning, cognition and visual information processing, visual…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…

This report provides the proceedings of the twenty-second Lake Okoboji Educational Media Leadership Conference which dealt with various aspects of visual literacy in education. The general sessions are briefly described. A major portion of the report pertains to nine subtopics: (1) visual literacy in teacher education; (2) implications for the…

Graphic design is a form of communication by which visual messages are conveyed to a viewer. Audience needs and views must steer the design process when constructing public service visual messages. Well-educated people may be better able to comprehend visuals which require some level of interpretation or extend beyond their world view. Public…

This volume contains 53 articles grouped under five headings: (1) Research (14 papers on such topics as cognitive style and cognitive strategies, visual literacy training, and the impact of diagrams, type styles, and computer graphics on learning); (2) Theory (nine papers on such topics as the development of visual literacy concepts, cognition and…

Visual learning has long been recognized as an integral process in educating biology undergraduates, who must develop specific visual skills and knowledge in order to communicate and work in the extensive visual culture shared by practicing biologists. Student experiences with field observations and the development and application of verbal/visual…

This paper examines the conceptualization and design of the Pennsylvania Audiographics Distance Education Project's (PADEP) Life Skills and Drug Education Course, and discusses the successes and difficulties of the project based on results from formative evaluation. Educators from Harrisburg, Pennsylvania, developed new courses that could be…

Following an introductory paper on Pittsburgh and the arts, 57 conference papers are presented under the following four major categories: (1) "Imagery, Science and the Arts," including discovery in art and science, technology and art, visual design of newspapers, multimedia science education, science learning and interactive videodisc technology,…