An area of visual communication that might be classified as a "design failure" is the visual presentation of information about "prescription-only medicines" for patients. This information is provided on packaging, leaflets, brochures, labels and websites. The practical issue is that there are problems in convincing patients to…

Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…

Visual education is a field that has tremendous potential which it still has not begun to realize. (Author)

This annotated bibliography lists sources which attempt to define the boundaries of visual literacy and the possible relationship between the development of visual skills and verbal skills, particularly with regard to reading. The contents are divided into four sections: (1) references on nonverbal communication; (2) general reading on visual…

This paper reviews the literature on visual literacy over the past 25 years. The following areas of visual literacy are reviewed: theoretical foundations of visual literacy; establishing a research agenda; visual vocabulary; visual learning/visual teaching; visual thinking; visual-verbal relationship; and visible language. (Contains 158…

Media education, evolved from film study, screen education, and visual literacy, is concerned with expanding learners' capability in nonprint communication, especially in the areas of film, still photography and television. Its objectives are to assist learners to interpret and utilize the mass media they encounter, and to foster individual…

Suggests a connection between the perceptual world taken as a system of signs and the system of signs we normally think of as visible language and defends this thesis. (TO)

This paper develops a theoretical context for the concept that visual literacy involves a specific type of information processing that has been discussed in the literature on symbolism and epistemology for a number of years. Literacy is discussed first, as a general process of information processing involving the generation of knowledge through…

Children growing up in this technological age need to develop nonverbal communication skills as well as verbal skills. The authors review the importance of various types of visual communication and visual literacy, and suggest projects for classes or individuals using cameras, films, and other media to stimulate visual communication skills. (AV)

Children must learn to discriminate among the visual stimuli they experience and to recognize the existence of a visual language. Learning activities to help young children develop a sense of visual literacy are suggested. (PP)

The term "visual literacy" generally refers to the interpretation of the formal structure of film or television and carries with it the notion that the interpreter has knowledge of the use of camera angles, lighting, flashbacks, and so forth. However, many visual conventions encountered in movies or television may be interpreted even by…

This listing of sources pertaining to various aspects of visual communication and their instructional implications contains dissertations, journal articles, books, papers and projects. Eighty-two entries through 1972 are organized in seven sections: (1) the process of communication, (2) research design, (3) screen education/ visual literacy:…

Behavioral objectives and specific lesson material are offered as examples of how students in the intermediate and junior high school grades can be encouraged to respond creatively and uniquely to symbolically structured nonverbal patterns. The use of basic tools of visual literacy allow students to express nonverbal abilities not recognized in…

This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…