Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

The inclusion of critical thinking and viewing skills across the curriculum is one way to approach the development of problem solving, which could help develop the kind of students prepared to accept the challenges they face. Using popular media in teaching such skills links critical thinking to life in a way that keeps critical thinking from…