Discusses changes that are needed in the perceptual, cognitive, and aesthetic principles governing the medium of television to compensate for the high-quality, filmlike picture produced by high definition television (HDTV), or improved definition television (IDTV). Topics discussed include changes in visual perception, cognitive processes and…

The revolution brought about by computerized technology, in general, and television imagery, in particular, challenges the perceptual habits and alters the television viewer's means of expressing appreciation of the aesthetic merits of such television images. This study speculates on several perceptual and aesthetic drawbacks of future massive…

Little research has been conducted into the structure of television images. This structure merits examination in terms of its perceptual psychology, composition (light, color, form, placement, sound, and editing), and the aesthetics of motio Field forces theory asserts that there are differences between a real scenario and its representation on…

A diagnostic study tested the hypothesis that still advertising pictures and television commercials are governed by a basic visual communication principle: that viewers' comprehension and retention of still and moving images depends greatly on the harmonious coexistence of their figure/ground relationships. Ten still images (half in black and…

The viewer's perception of television pictures is different from the perception of pictures generated by other visual media. The research findings on the subject reveal that there are four major areas under which the study of television picture perception can be grouped. The "light through" as opposed to the "light on" theory…

Developing visual communication media technologies, such as computerized television, three-dimensional video, digital video interactive (DVI), and high-definition television hinder rather than enhance viewers' perceptual processes, understanding, and aesthetic appreciation of visual messages. Visual communication media researchers should reach out…

Visual field theory was examined insofar as television viewers' perception, retention, and preference for still visual images were concerned. The purpose of the experimental investigation was to determine whether the specific shapes, colors, and placement of visuals within a picture frame affected viewers' abilities to perceive, describe, and…

Contemporary research findings in the fields of perceptual psychology and neurology of the human brain that are directly related to the study of visual communication are reviewed and briefly discussed in this paper. Specifically, the paper identifies those major research findings in visual perception that are relevant to the study of visual…

Technological advancements in television images have resulted in an increase of media imagery. One cause of people's fascination with the new media technology is the constant utilization of depth axis staging. The visual elements that make up the image are often placed within the Z-axis, moving rapidly toward or away from the viewer, often…

To relate scientific evidence with subjective interpretations relevant to the construction and appreciation of visual images, this paper reviews the literature pertinent to the processes involving the perception of visual images, the distinct functions of the left and right hemispheres of the human brain in recording and interpreting visual data,…

Discusses the field of television aesthetics and its contribution to education. Highlights include visual and auditory perception; cognition; composition of television images; and criteria for the analysis and evaluation of educational or instructional television programs, including content, medium, impact on the audience, perceptual factors,…

This exploratory study of the effects of the new visual communications media imagery (e.g., video games, digital television, and computer graphics) on the visual perception process is designed to provide a theoretical framework for research, introduce appropriate research instruments for such study, and experiment with the application of biometric…