The ability to analyse aspects of visual culture--works of art, maps or plans, graphs, tables and X-rays--quickly and efficiently is critical in decision-making in a broad range of disciplines. Eye tracking is a technology that can record how long someone dwells on a particular detail in an image, where the eye moves from one part of the image to…

A conceptualization of visual proficiency is offered. A survey is described which asked college students (N = 358) to identify five photographs, five symbols, and five paintings that are generally recognized to be "famous". About 27% of all respondents claimed to recognize all the photographs, 23% recognized all the symbols, and 3%…

Likert-type rating scales were designed and used to help college students perceive, understand, and value the beauty and content of a piece of art. The subjects for the project were 100 college students enrolled in two art appreciation courses at Texas College. Their classification ranged from freshman to senior, with majors mainly in business,…

The focus of this study was to measure the communicative power of business symbols with a business audience. A panel of three people selected 15 appropriate business symbols which then appeared on a questionnaire which showed each symbol with a blank space for the respondent to provide a one word or short answer of the symbol's meaning.…

This assessment guide represents a method for evaluating visual arts achievement by third graders. The artwork presented can be used to determine whether students have met learning objectives and are ready to advance, and also as a diagnostic tool for school improvement. The guide is based on selected sample learning objectives from "State…